A round of applause to the over-achievers! ๐Ÿ‘


July 2026

The Story Starter

Reader,

A big round of applause to the schools that already reached out to kick off their fall digital ad campaigns โ€” you know who you are ๐Ÿ‘๐Ÿ‘๐Ÿ‘

These over-achievers are already laying the groundwork to show up first and best for dream families online, long before back-to-school season begins.

But if you're still thinking about maybe doing digital ads this year... hereโ€™s your nudge:

Now is the time.

Families are researching. Your peer schools are advertising.

And schools working with us? Theyโ€™re already watching their stories come to life in ads, videos, and campaigns that connect.

Hereโ€™s how we make it easy:

  • Monday: We kick off with a strategy session
  • Wednesday: You receive your full ad campaign: strategy, copy, video, landing page
  • Friday: Final tweaks + approval
  • Next Monday: We go live โ€” and start seeing results

Thatโ€™s one week from โ€œwe should do thisโ€ to โ€œletโ€™s launch.โ€

Want families falling in love with your school this summer?

๐Ÿ‘‰ Schedule your consultation call hereโ€‹

(We only onboard one school per week, and summer slots are filling fast.)

Keep telling your story with heart,

Emily

P.S. Not sure if digital ads are the right move? Letโ€™s talk. No pressure โ€” just possibilities.

This week's storytelling tip:

As a school leader, youโ€™re overloaded with responsibilities. You know online advertising could help โ€“ but who has time to become an expert in Facebook Ads, PPC, SEO, and #allthethings?

Not you. And guess what? You don't have to.


Take digital advertising off your never-ending to-do list:

You can make meaningful movement toward your enrollment goals (and start filling seats with happy, right-fit students) โ€“ and you can do it all in one week.


See you next week!

-Emily

Remember: as a Cursive Insider, you have access to our FREE Resource Libraryโ€‹
โ€‹Unsubscribe | Update your profile | P.O. Box 854, North Haven, CT 06473

Emily Cretella / Cursive Content

Cursive Content helps independent school marketers tell powerful stories that attract dream families, increase inquiries & enrollment, strengthen communities, and grow school influence. Subscribe for weekly content and storytelling tips!

Read more from Emily Cretella / Cursive Content

August 2026 The Story Starter Reader, Last week, I wrote about how AI reads your website (short version: in pieces, not top to bottom, and your Google ranking doesn't guarantee it likes what it finds). This week answers the question: does this mean we have to write differently? Yes. Just not the way people assume. You don't need to start writing like a spec sheet. What needs to change is where the specific facts โ€” dates, numbers, formats โ€” live on the page. This week's post walks through...

August 2026 The Story Starter Reader, If you've been here a while, you know that I've been sharing school website copywriting best practices for ... quite some time. (Decades, actually.) Which is why this week's topic is so important. It's about AI search โ€” and specifically, how AI reads your website and determines what (and if) it will share. I spent the last few weeks down a research rabbit hole, and I'll be sharing my findings, thoughts, and tips in a series of blog posts. This week's is...

August 2026 The Story Starter Reader, "Yes, that's definitely on our list ... we just need time to focus on it." Sound familiar? The idea of putting a new marketing endeavor (like digital advertising) "on our list" is both comforting and dangerous. Comforting because we acknowledge that it is important -- but dangerous because it's SO EASY to keep pushing it off until next week, next semester, or next school year. This is why I'm incredibly excited to share something exclusively with Cursive...