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Emily Cretella / Cursive Content

Launch a complete fall admissions campaign in ONE WEEK?! (yep. here's how...)

Published 15 days ago • 1 min read

August 2026

The Story Starter

Reader,

"Yes, that's definitely on our list ... we just need time to focus on it."

Sound familiar?

The idea of putting a new marketing endeavor (like digital advertising) "on our list" is both comforting and dangerous. Comforting because we acknowledge that it is important -- but dangerous because it's SO EASY to keep pushing it off until next week, next semester, or next school year.

This is why I'm incredibly excited to share something exclusively with Cursive Insiders. Something that has been helping my clients take digital advertising off this imaginary strategy list and push it to the forefront of their marketing efforts -- all in one week.

It’s a simple way to kick-start (or improve) your school’s digital advertising without spending your own time creating and managing online marketing campaigns. It looks like this …

  • We meet to kick off with a strategy session on Monday.
  • By Wednesday, you get a full digital advertising campaign – strategy, landing page, ad copy, and video creative.
  • We finalize it all by Friday.
  • We launch on Monday – and immediately begin tracking/optimizing for results.

​LEARN MORE HERE​

We just kicked off a campaign this past week, and here’s what the Head of School at this private high school wrote me:

“I had tears when watching the videos. I LOVE the campaign theme you developed. I have to say that this is fantastic and really resonates with what we need.”

Yes, it's still summer. But the on-top-of-it schools are launching their fall admissions ads NOW. So if you're ready to take digital advertising off your "list," schedule a call with me to chat.​

This week's storytelling tip:

As a school leader, you’re overloaded with responsibilities. You know online advertising could help – but who has time to become an expert in Facebook Ads, PPC, SEO, and #allthethings?

Not you. And guess what? You don't have to.

Take digital advertising off your never-ending to-do list:

You can make meaningful movement toward your enrollment goals (and start filling seats with happy, right-fit students) – and you can do it all in one week.

Here's to empty lists and meaningful, measurable marketing--

Emily

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Emily Cretella / Cursive Content

School Storyteller for Independent Schools

Cursive Content helps independent school marketers tell powerful stories that attract dream families, increase inquiries & enrollment, strengthen communities, and grow school influence. Subscribe for weekly content and storytelling tips!

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