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Emily Cretella / Cursive Content

Named authors get cited 40% more by AI — is your school's blog missing out?

Published about 1 month ago • 1 min read

September 2026

The Story Starter

Reader,

Quick question: who's the byline on your school's blog right now?

If it's "School Staff," or nothing at all, you're missing out on a storytelling opportunity — AI search tools are reported to cite named, credentialed authors about 40% more often than anonymous ones.

This isn't about hiring writers. It's about crediting the right person — your admissions director, your learning specialist, your head of school — for the knowledge that's actually theirs, even when your marketing team is doing the drafting.

Read all about why this is so important in our last blog post →, including exactly what a good byline and bio should look like.

Your storytelling tip:

A rotating byline across admissions, faculty, and leadership isn't just good for citations.

It shows a family the actual range of people behind your school, which is a better answer to "so what does this mean for my child" than any single polished voice.

Em-dash: a peek inside Emily's office

What I'm writing: Master School Stories — on repeat! More and more schools are realizing this has to come before every other storytelling initiative, not after.

What clients are asking: "Is now the time to start digital ads?" Yes. Start now, before the fall rush hits and every other school is bidding for the same eyeballs.

What I'm reading: Seek Immediate Shelter by Vincent Yu — a Barack Obama pick, and I get why. Can't put it down.

Your school has a powerful story to tell. You just need help telling it.

Let's turn your school's expertise, differentiators, outcomes, legacy, and vision into one cohesive school story that attracts dream families, increases inquiries & enrollment, strengthens communities, and grows school influence.

See you next week!

-Emily

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Emily Cretella / Cursive Content

School Storyteller for Independent Schools

Cursive Content helps independent school marketers tell powerful stories that attract dream families, increase inquiries & enrollment, strengthen communities, and grow school influence. Subscribe for weekly content and storytelling tips!

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